What is Branded call performance?
You can view analytics for calls made by your company with Hiya. When you click on call performance under the Branded Call section in the left navigation, you will see your company's performance tab with data for the combined performance of all your calls.
Please see the detailed explanation of key features and metrics definition below:
You can adjust the period for viewing analytics by clicking on the date picker below the Performance tab. You can view performance week by week, month to month, or day over day.
The top three sections show estimated call volumes, answer rates, and unique answer rates. Below are the analytics for call duration and call attempts.
Estimated Call Volume
An estimate of total outbound calls made with call branding. Use this metric to see your branding usage trends.
Answer Rate
The percentage of outbound calls answered by call recipients.
Unique answer rate
The percentage of individual phone numbers that answered your calls within a specified time frame.
Recipient call back rate
The percentage of recipients who called back after receiving a call.
Who ended the call
The percentage of calls ended by the recipient or the caller.
Call duration
When a call is answered, the length of time that the call lasts (in seconds).
Answer rate per attempt
For each attempt to call a unique phone number, how often is answered within a specified time frame.
Please refer to Branded Call data terms and definitions for more details.