While viewing the list of phone numbers in the Number Registration section of the console, click on any phone number to see additional details about the phone number. This includes the number reputation report card that includes performance grades against four key factors that can influence spam labeling.
These grades, from A (good) to D (very poor), are a reflection of calling behavior and recipient engagement with past phone calls which guides the possibility of future spam labeling. Understanding your report card is a crucial first step for any phone number being labeled as spam.
Maturity
What it means: Maturity is a reflection if a calling phone number is well established. A number is considered “mature” either if it creates a higher volume of calls, or if it’s seen creating calls over multiple days/weeks (even at very low volumes).
How to use it: Phone numbers with little to no calling history can be a red flag for spam analytics systems, as it can indicate that the business is attempting to evade spam labeling by changing phone numbers. For a phone number with a low grade in maturity, the enterprise should establish themselves by using that phone number; making even a handful of calls makes a difference.
Follow-up questions: If a business receives a poor grade, here are questions to dig deeper:
- Why hasn’t this phone number been used? Is it new?
- Was the number added to replace other numbers that were labeled as spam? If so, the underlying number reputation problem probably still needs to be addressed.
Connection
What it means: This grade, based on the reactions of call recipients to calls from this number, shows whether recipients of calls from this number tend to answer the phone when called from this number. It can indicate if the recipients are expecting or want to receive this call.
How to use it: If a phone number has a low grade for their connection quality, it could mean recipients aren’t finding the calls to be relevant to them. This can often be due to overly aggressive calling patterns such as calling too often, or continuing to call after the recipient gives an indicator they aren’t interested (like hanging up on a previous call). This is also one area where call branding can really assist - if a call is expected and wanted, it’s possible the recipient just doesn’t realize who is calling them.
Follow-up questions: If a business receives a poor grade, here are questions to dig deeper:
- What is the policy for repeat calling to the same recipient? Policies that require a recipient to explicitly request to be removed from a calling list will lead to unanswered calls and poor connection.
- For telesales, consider the integrity of any leads lists. Lists that are old or have minimal consent can lead to unexpected calls that then go unanswered.
- Do recipients likely know who’s calling? If calls have no branding, and/or are placed well after the recipient may have given consent, they may not realize who is calling or why it would be relevant to answer.
Engagement
What it means: This grade, based on the reactions of call recipients to calls from this number, reflects if recipients tend to stay on the line when they answer the call. It can be an indicator that recipients are engaging with the inbound call and having a meaningful conversation.
How to use it: Calls with a low grade in engagement may or may not indicate a problem. Some calls, like appointment reminders, will naturally have lower engagement from recipients since they aren’t meant to have a lengthy conversation. But for other types of calls, this usually is a clear indicator that recipients don’t get value from the calls (especially if you find the recipient is the one hanging up). It is a major indicator of low-quality lead lists for sales-based services.
Follow-up questions: If a business receives a poor grade, here are questions to dig deeper:
- Is there a lag before calls are connected to an agent? Recipients can be quick to hang up if there’s silence when they say “hello”.
- Is your dialing platform over-driving your call center agents? Prolonged silence or messages asking the recipient to “please wait” usually end in a hangup.
- Are your calling agents properly identifying themselves to the recipient? The recipient may already be suspicious the call will be spam and attempts at small talk can be met with “not interested” and a quick hangup.
Sentiment
What it means: This grade, based on the reactions of recipients to calls from this number, reflects if recipients appear to want any lasting association with the caller. In particular, this can be a reflection if recipients choose to block any future calls, possibly also raising a report against the caller.
How to use it: This is usually one of the strongest indicators about call quality for recipients, because this grade goes beyond calls being unexpected or inconvenient, but to being truly unwanted. Check for poor calling practices that would frustrate recipients (calling too often, calling on stale leads) and ensure that calls are reaching the right people who should get lasting value from a connection with the caller.
Follow-up questions: If a business receives a poor grade, here are questions to dig deeper:
- What is the policy for repeat calling to the same recipient? Policies that require a recipient to explicitly request to be removed from a calling list will lead to recipients reporting or blocking future calls.
- Are calls reaching recipients at appropriate times? A caller making irritating calls during dinner or early morning will quickly be blocked.